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Your selections:
Scroll, Stop, Shop: Decoding impulsive buying in social commerce
- Azad Moghddam, Hamed, Carlson, Jamie, Wyllie, Jessica, Mahmudur Rahman, Syed
Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective
- Taylor, Alex, Carlson, Jamie, Liao, Yi-Chuan, Rahman, Mohammad M.
Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective
- Barari, Mojtaba, Ross, Mitchell, Thaichon, Sara, Surachartkumtonkun, Jiraporn
Conceptualizing and operationalizing a firm performance centric customer engagement orientation
- Mursalin, Jabir Al
Engaging Gen Y customers in online brand communities: a cross-national assessment
- Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit
Habitus as a value lens to link customer engagement and value cocreation
- Ellway, Benjamin Piers William, Dean, Alison
Clustering consumers and cluster-specific behavioural models
- De Vries, Natalie J., Carlson, Jamie, Moscato, Pablo
Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur
S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
- Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
- De Vries, Natalie Jane, Carlson, Jamie
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